Hi! My name is Dmitry Matvienko - marketing specialist. Alina Zagorulina is a designer of clothing and painting denim and other clothing.
She asked me to bring targeted traffic to her account to increase sales.
There was another targeting specialist before me, but he had a problem quickly igniting audience bases and clicks over 12 cents
— Increase the number of applications/clients with targeted advertising
— Solve the problem with rapid burnout of databases2. Execution2.2 Audience selection
Total launched three audiences for the whole of Russia in cities over 750,000 population.
2.3 Making ads2.3.1 Selection of images
- Clothing — women ages 26 to 44 interested in clothing: jeans, jackets, pants, sweaters, t-shirts, etc.
- Beauty — women aged 26 to 44 interested in beauty, fashion, and style.
- Businesswomen between the ages of 26 and 44 are interested in business and entrepreneurship. This audience was chosen because the jackets cost above average, and the audience should be sufficiently solvent.
The pictures were selected from those that got the most likes and comments. Here's an example of 4 of these used in the advertising campaign. I used 10 pictures in total so that Instagram itself chose the best one and sent the most traffic to it.