Received leads: 137
Lead price: 1.05 dollars
The "Broad" audience worked best.
The fifth advertising campaign
All the audiences were tuned only to the Stories, as they showed the best results for the lead price.
I took the best creatives of the previous campaign, and based on them, I tested tests for new audiences.
Received leads: 111
Lead price: 81 cents
The lookalike audience of 4% worked best, as well as a wide audience with a Lead price of 46 cents and 66 cents, respectively.