Task
Receive applications from Instagram for women's training in Novosibirsk Woman in Business.

2 advertising campaigns were launched

Target - Lead Generation

Applications received: 214

The average cost of the lead: 1 dollar

Total spent: 211.47 dollars

Video test: videos and images were launched in Instagram Stories and feeds

Image carousel in the feed + text worked best = 214 leads

During the advertising campaign, 7 audiences were tested, of which 4 worked best:

The first campaign

At the second launch of the project, the result was improved and 266 leads were obtained

At a price of 86 cents per application.

We are also running project launches in Yakutsk, Krasnodar, Barnaul, Abakan and other cities, and continue to work with the client on other projects. We will tell you about this later).

Here is a review from Christina Zakharova, the creator of the project