This year we managed to become one of the organizers of the largest conference beyond the Urals @smmsib (SMMSIBIR 2019)

We were also engaged in the promotion and administration of the project.

Here we will tell you what results were achieved in promoting the conference on Instagram.

60 different images were tested; here are examples of ad creatives:

The budget for Instagram was 184.62 dollars.

Audiences with marketing and advertising interests worked best.

The goal "Lead Generation" was launched, and 154 applications were received, with an average cost of 68 cents.

We also tested the "Conversion" goal, with which there were 5 purchases on the site. Therefore, the price for attracting one person who paid for the ticket order on the website was 9.23 dollars.

Final statistics from the advertising cabinet