Hi! My name is Dmitry Matvienko, and I am the founder of the digital agency TopTarget. I was approached by a good friend who works with a tutor for "Unified State Examination" History and Society with a problem: you need to set up an advertisement on Instagram to get subscribers targeted each 8 cents.
My friend is well versed in VK targeting but does not know anything about Facebook targeting, so he asked me to set it up.1. Task
To bring to the account Instagram subscribers for
8 cents - students 16-17 years old who take the Unified State Exam in History or Social Studies.2. ExecutionAudience Selection:
Allocated 4 audiences to launch ads:
- Those involved in 90 days are people who interacted with the Instagram account. In 90 days, because there's no point anymore. Since there will be those students who have passed their Unified State Exam, we only need those who will pass.
- Similar to engaged in 90 days (Look-a-like)
- Students aged 16-17 with Interests in History, Social Studies
- Students 16-17 years old
I excluded others from each audience so there would be no overlap between them and not be a competitor to myself.Important point:
Don't forget to exclude audiences from each other, so there are no intersections. Many people don't know about this, and many forget to do it.Making ads
Initially, there were high-quality photos of the tutor who teaches. I decided to go from a personal brand of a tutor because their Instagram account is maintained in the same manner and invites them to subscribe on his behalf.
These are the creatives that turned out. My approach to creating creatives is maximum simplicity, full meaning, and minimum design not to blur the eyes and catch the audience right away.