My approach to working
I create as many requests as possible that can be turned into models at a minimal cost. At the same time, I am always updating ads, adding new keywords, monitoring the success of particular groups of ads, and turning off ineffective ones.
In addition, I fill out a table of key metrics daily: clicks, how much was spent, and leads. I regularly asked about the quality of leads to correct the ads in time, based on feedback from the client.
If I see that something could be improved, better, or changed, I always tell the client about it.